1. Who We Are

PrimeMAXX ("we", "us", "our") operates the website at primemaxx.com. We are an educational platform providing content on male aesthetics, looksmaxing protocols, and personal development. For privacy-related enquiries, contact us at: privacy@primemaxx.com

2. What Data We Collect

Data you provide directly:

• Email address — if you subscribe to our newsletter or create an account.
• Responses to the onsite diagnostic quiz — processed locally in your browser, not stored on our servers unless you choose to save results.
• Purchase information — processed by Shopify. We do not store payment card details.

Data collected automatically:

• IP address (anonymised after 24 hours)
• Browser type and version
• Pages visited and time spent (via analytics)
• Referring URL
• Device type (mobile, desktop, tablet)

We do not collect: face photos, biometric data, health records, or any sensitive personal information beyond what you voluntarily submit.

3. How We Use Your Data

• To deliver the content and services you request
• To send the newsletter if you subscribed (you can unsubscribe at any time)
• To analyse site usage and improve content quality
• To process purchases made through our Shopify store
• To comply with legal obligations

We do not use your data for: advertising targeting, sale to third parties, profiling for marketing purposes, or automated decision-making that has legal effects.

4. Legal Basis for Processing (GDPR)

• Legitimate interests — Site analytics, fraud prevention, security.
• Contract performance — Processing your order if you purchase a product.
• Consent — Newsletter subscription; non-essential cookies.
• Legal obligation — Tax records, compliance requirements.

5. Cookies

We use cookies for analytics and to remember your language preference. See our Cookie Policy for full details. Non-essential cookies require your consent, which you can manage via the cookie banner or your browser settings.

6. Third-Party Services

• Shopify — E-commerce platform. Processes purchases. Their privacy policy applies to purchase data: shopify.com/legal/privacy
• Google Analytics (anonymised) — Site analytics. IP anonymisation enabled. Data retention: 14 months.
• Fonts — Google Fonts loaded via CDN. No personal data stored.

We do not share your data with any other third parties for marketing or advertising purposes.

7. Data Retention

• Analytics data: 14 months, then automatically deleted.
• Newsletter subscribers: retained until you unsubscribe.
• Purchase records: 7 years (legal requirement).
• Support correspondence: 3 years from last contact.

8. Your Rights (GDPR / UK GDPR)

If you are located in the EU or UK, you have the right to:

• Access — Request a copy of your personal data.
• Rectification — Correct inaccurate data.
• Erasure — Request deletion of your data ("right to be forgotten").
• Portability — Receive your data in a machine-readable format.
• Object — Object to processing based on legitimate interests.
• Restrict processing — Request limitation of how your data is used.
• Withdraw consent — At any time, for consent-based processing.

To exercise any of these rights, contact: privacy@primemaxx.com. We will respond within 30 days. You also have the right to lodge a complaint with your national data protection authority.

9. California Privacy Rights (CCPA)

California residents have the right to know what personal information we collect, to request deletion, and to opt out of sale of personal information. We do not sell personal information. For CCPA requests: privacy@primemaxx.com

10. Children's Privacy

PrimeMAXX is intended for users aged 18 and over. We do not knowingly collect personal data from individuals under 18. If you believe we have inadvertently collected data from a minor, contact us immediately at privacy@primemaxx.com and we will delete it promptly.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include: HTTPS encryption on all pages, limited internal access to personal data, regular security reviews, and secure third-party processors with data processing agreements in place.

12. International Data Transfers

If you are located in the EU/EEA, your data may be transferred to and processed in countries outside the EU/EEA. When this occurs, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) in compliance with GDPR requirements.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. For material changes, we will notify newsletter subscribers by email. Continued use of the site after changes constitutes acceptance of the updated policy.

14. Contact

For all privacy-related enquiries: privacy@primemaxx.com
For legal notices: legal@primemaxx.com